E-commerce Marketing
We look at Internet marketing success as the total cost of converting visitors into customers. This allows you to measure the effectiveness of your complete marketing program including getting new visitors, web site design, customer service, after sales marketing and other site promotions such as sales, special offers, in-store coupons, related products, customer recommendations and email promotions.
Design & Branding
As the saying goes, packaging is everything. Do not cut corners when it comes to the attention of detail spent on branding and designing your site. The initial investment will pay off. A custom made logo, great colors and well laid out content will make a difference for you and your business.
Credibility
Your sites' look and feel is imperative when it comes to consumer confidence, your prospective customers need to feel comfortable giving away their credit card information in order to complete the transaction. Many on-line ventures fail solely due to not having enough attention spent on design and branding of the store front.
Choice of Store Front
There are many different options out there, some free, others with a hefty set-up and licensing fee. Ask us and we will be happy to guide you through some of the more common set-up options in order to create a custom solution that caters to your specific needs.
Secure Transfer and Encryption
What is this and why is it needed? Again, consumer confidence, if your customer doesn't feel comfortable with the professionalism your site exudes, finalizing the purchase is in jeopardy. All personal information transmitted should be encrypted and secured.
Payment Choices
Make sure that you cater to as many payment options as possible. Many on-line stores disregard one of the most commonly used and trusted forms of payments available – Paypal. Most shopping carts natively support paypal transactions, and it is highly preferred among the on-line consumer as a choice of secure payment. Aside from paypal, every other major credit card should be supported. We can help you set-up a merchant account that serves and supports every major payment form. You will in the end be better off for offering one more form of payment rather than one less.